One of our most recent radio guests here at TNR was, jack-of-all-trades, Adam Deacon: actor; rapper; director; writer and winner of the BAFTA Rising Star Award.
Our advice to clients is to always pick the best spokesperson to get your key messages across in a seamless way, someone who is comfortable in an interview environment and who presenters and reporters can talk to with ease. It’s also important to think about that person and to make sure that they are relatable to the target audience.
It was Industry Trust that chose Adam as their spokesperson for the launch of their new anti-piracy campaign. Adam has seen his own work pirated and was therefore able to speak from experience, explaining how deflating it is to see people pirate films and TV shows in which he’s been involved.
Image may be NSFW.
Clik here to view.
He was able to explain how, from working behind the scenes, production teams create footage to be watched in a certain way, and piracy damages that hard work. A pirate, where people are as Adam described, “getting up to go to the toilet”, and where “scenes are deleted”, is not the way film and TV should be watched.
On the flip side, there is an argument that piracy is the easy option: to download a movie without paying for it while we are in economically fragile times is perhaps the simple way of accessing entertainment. This was something which was brought up in an interview with Radio 1’s Newsbeat, that its easy and cheaper than buying a proper copy of a film. But Adam stood by the fact that the whole movie experience is spoilt when you invest in pirated copies
Overall, perhaps Adam, because of his east end, London boy background, isn’t given the credit his awareness and knowledge of the industry deserves. But actually, he talks a lot of sense, and he’s more interesting and relevant because of where he’s come from and what he’s achieved.
So, our advice to clients; think about your spokesperson; look for what can they bring to the story and make sure they are they appropriate and can speak openly and comfortably to represent your brand.
Post by: Daisy Bambridge, Production Support @tnrcommunications